Bonaire Places Billboards Near Billionaires’ Launch Grounds to Bring Awareness Back to Earth

Billionaires like Jeff Bezos, Elon Musk, and Richard Branson have been making headlines with their ambition to make space the next tourism destination for mankind. A new campaign from the Dutch Caribbean Island of Bonaire is raising the question: why shoot for the stars when we still have ecology issues here on earth?

In an effort to raise awareness for eco-conscious travel destinations, the tourism board of Bonaire partnered with Tampa-based creative agency Dunn&Co to place a few minimally worded but impactful billboards near Bezos' Washington Post headquarters and the launch grounds of Blue Origin, Virgin Galactic, and SpaceX. The billboards mimic the familiar branding design of each billionaire's company with messages like, “Hey Jeff, we have a mission for you,” and “Hey Elon, you don’t need a rocket to visit the final frontier”.

“We are using these very specific ad spaces to get the attention of some of the world’s most influential people who could help the campaign strike the right chord,” said Troy Dunn, Founder and President of Dunn&Co, Bonaire’s advertising agency of record. “All three of these billionaires have contributed to the Earth in their own way and we are asking them to bring that same energy to Bonaire. This is an invitation to experience the final frontier on our home planet.”

The billboards are part of the Earthonauts campaign to educate travelers on the dire need for the preservation and protection of the Earth’s natural resources and spaces. While so much of the money on Earth is focused on the new age of travel, Earthonauts aims to encourage eco-minded earthly travel, starting with Bonaire. As part of the campaign, Bonaire is offering travel expenses to bring five eco-conscious travelers to the island to assist local conservation groups. Known for its success in preserving its natural environment, Bonaire is one of the last true frontiers on Earth.