Bolder Creative Transforms ASSOS Rider into the Ultimate Speed Machine

For the launch of their ‘fastest’ bib shorts yet, ASSOS tasked Bolder with creating a sequence transforming their rider into the ultimate speed machine, aided by the powerful compressive strength of the product.

A macro level intro of fibres and fabrics, leading to dramatic simulations of compression and comfort was created. CGI and live action was combined to manipulate and contort the rider within a futuristic backdrop - with a heavy monochromatic grade throughout, giving a striking stylistic edge to the sequence.

Designed to build a rapid, hypnotic and intriguing flow of imagery, the film was driven and enhanced by a powerful sound track to create an immersive and intense experience.