BMF, Scoundrel and Rumble Reveal The Real Voice Behind 'Siri' in TEDxSydney 2018 Film
For the third consecutive year, TEDxSydney has selected creative agency BMF to produce a film for its 2018 film program under the theme 'Humankind'.
Says Millicent Malcolm, creative, BMF: "Siri is an amazing invention. You can ask her anything. But who does Siri ask questions to? Our film tracks down Siri's sister who was born with a lightening quick brain, but a shitty voice."
Says James Dive, director: "Siri has never sat quite right with me. She's always been a bit...off. So when I learnt she was in fact a fraud it all made obvious sense. I fell instantly for the script and the plight of Sara, her sister, who is builtMeet Sara 3.jpg of brains and heart. Her struggle resonated. It is a film for all the Sara's."
The full TEDxSydney short film program can be viewed in the recording of the live streaming of TEDxSydney. "Meet Sara" plays at 3:01:22: https://tedxsydney.com/live.
