Bishop’s University Partners with INNOCEAN Canada to Ramp Up Recruitment Efforts

INNOCEAN Canada has announced the commencement of their collaboration with Bishop’s University, a small English-language liberal arts university in Lennoxville, Quebec (a borough of Sherbrooke).

The university's leadership team has engaged INNOCEAN Montreal to enhance its recruitment initiatives, specifically through the development of an optimized digital-media strategy and content plan. 

This initiative was prompted by the provincial government's decision to raise tuition rates for out-of-province students attending English-language post-secondary institutions in Quebec, a decision that Bishop’s was ultimately granted an exemption on.

The university’s leadership is hoping to use the news of exemption to help reach potential applicants who might not have known about Bishop’s or who might not have considered it as an option in the past. 

“As a Bishop’s graduate, it feels great to be in a position to contribute to the school that has provided me and so many others a well-rounded university education and experience,” says INNOCEAN Canada VP, Mylene Savoie. “It certainly gives me a great sense of personal pride that we at INNOCEAN Canada have developed a full funnel digital marketing strategy with strategic recommendations and best practices to aid the University’s recruitment efforts and brand awareness goals.” According to Savoie, “the digital marketing channels for this strategy will include Meta, YouTube, and Google.”

"We were very impressed with INNOCEAN’s team through this whole process,” said Bishop’s University principal and vice-chancellor, Dr. Sébastien Lebel-Grenier. “With their strategic recommendations and best practices, we will increase our capacity to build brand awareness of the foremost undergraduate experience and better target prospective students who are seeking academic excellence in a community that instils curiosity, confidence, courage, and a sense of responsibility."