BBDO Bangkok Fundraises for the ‘Warriors in White’

Suthisak Sucharittanonta, creative chairman, BBDO Bangkok has created a charitable television commercial called ‘Warriors in White’ with Flare Studio Bangkok. The commercial was made to help fundraise for the Ramathibodi Foundation in order to buy medical supplies to aid the fight against Covid-19 in Thailand.

Suthisak was unable to go to hospitals and film the video himself due to the lockdown and social distancing regulations and restrictions in Thailand. So, taking this challenge as an opportunity, he created a 60 second film from scratch by using photos and footages taken by the courageous doctors working on the scene who Suthisak had the opportunity to brief. Using this raw and real footage, the images were retouched, the copy was added and lastly the entire video was edited and finalised, all at home.

"With technology today, to make video content is faster than I think, but to make a great one we need a great idea at the starting point before we can craft the rest of the production process. Flare Studio Bangkok has been created to help our clients meet this exploding demand, and to demonstrate how BBDO can handle this increased volume, quickly, efficiently and with the highest level of creativity" says Suthisak Sucharittanonta.