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Bakery Commits 'Cardultery' this Valentine's with Latest Ad for car2go

14/02/2018
Marketing & PR Agency
London, UK
82
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Bobblehead produces comedic new spot directed by Aaron Platt

You may be saying, car2go and Valentine’s Day, huh? But think about the best Valentine’s Day date you’ve ever had. How did you get there? Chances are, you picked your date up or rode to the destination together in a car. And car2go users are no different, with car2go data from the past two years showing an 8% increase in rentals and a 28% increase in usage (time spent using the cars) on Valentine’s Day, proving it’s still important to impress your date with a nice ride.

The new campaign from agency Bakery and production company Bobblehead highlights another surprising fact: the majority of car2go members own or have access to a personal vehicle. But that doesn’t mean they don’t like to treat themselves and loved ones to a ride in our fleet, which now includes Mercedes CLA and GLAs, along with Smart Cars.


Agency / Creative
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