B-Reel Wins eurobest Mobile Grand Prix

B-Reel, the global creative agency, last night proudly won the eurobest Mobile Grand Prix for the Official Gorillaz app, which combines real world, AR, VR, and 360-degree technology.

For the launch of Gorillaz 'Humanz' album earlier this year, the app facilitated the largest ever geo-specific listening experience, bringing people together across 146 countries and 500 locations from Tokyo to Santiago. Jaguar Land Rover successfully tapped into the mixed reality app as an innovative recruitment tool for engineers.

The app has already won three Cannes Lions and six Clios, including the Grand Clio this year.