Asics Wins the Long Run in Cinematic Trainer Spot

To celebrate the release of the Gel-Kayano trainer, sporting fashion brand Asics has released a new campaign entitled 'Win the Long Run' from Edelman Deportivo and independent production company Birth Productions.

Despite a chaotic and noisy city, the heroine of the films - a long distance runner - demonstrates endurance and a harmony with the elements, captured in a heady and cinematic style by director Noah Conopask. Designed to last over time, Gel-Kayano has improved the daily life of runners, their stability and their comfort to become a preferred brand for those passionate about the sport.