Arena to Launch First Ever Cinema Campaign for Haven

Media planning and buying agency, Arena, announces an integrated campaign for Haven Holidays featuring the brand’s first new TV ad for two years and first ever cinema ad.

Running from 25 December across TV, VOD, social and online display the campaign will target families, focusing on mums. The TV ad will launch in the prime advertising spot following the Queen’s Speech on Christmas Day, and the cinema campaign – a first for Haven – will target slots during family films.

Showcasing a range of ‘Haven Days’ – from outdoorsy activity days, to indoor cosy days – the campaign will demonstrate every aspect of a Haven holiday, and will encourage people to share their own holiday experiences via social platforms. The creative was developed by Andy Imrie and Claus Larsen at SOUK.

Abi Ward, Group Business Director at Arena, said: “We’re really excited about this new campaign launch. It’s an innovative step change for such a strong UK holiday brand, and it’s a thrilling glimpse into what 2015 has in store for Haven in terms of audience-centric work that is firmly rooted in digital.”

Suzanne Hall, Head of holidays marketing at Haven, added: “This is an exciting moment in our brand journey bringing together the whole Haven experience, led by our new TV and Cinema campaign and supported across all our other channels.”