Andrew Swinand Joins ITG as CEO

ITG, leading halo content partner to businesses around the world, has appointed Andrew Swinand as chief executive officer (CEO) to build on the company’s exponential growth and deliver engaging, tech-enabled, agile content to its extensive array of clients.

Andrew joins ITG on the back of further recognition for their approach to content creation and activation, alongside another year of strong growth. Recent developments include the delivery of a new content production agency with John Lewis Partnership, and their technology being named a ‘Strong Performer’ in The Forrester Wave™: Digital Asset Management Systems 2024 and ‘Leader’ in the Gartner® Magic Quadrant™ for Content Marketing Platforms 2024.

The appointment sees Simon Ward move into a founder role, continuing to be a passionate ambassador for ITG and adviser to Andrew Swinand.

Simon Ward, ITG founder, said: “Having made the decision to step into a founder role, it was vital from my perspective to find the absolute best person to lead the group – and I’m delighted to say we’ve done so. Andrew shares our vision and is the perfect fit for our business and culture.

He adds: “The marketing industry needs to modernise, having remained wedded to outdated ways of working that are no longer fit for purpose. We’ve partnered with progressive, forward-thinking brands to reinvent the way they go to market – efficiently delivering powerful content for every channel. Adding Andrew’s experience, knowledge and passion to our business, this new way of working will become the norm.”

Building on an extensive career in marketing and advertising that includes roles with P&G, Starcom MediaVest Group and most recently as CEO of Leo Burnett and Publicis Creative in the US, Andrew sees the opportunity to build on ITG’s four core pillars – Capture, Create, Automate and Integrate – as the perfect platform to redefine the industry and update the way brands produce content.

Andrew Swinand, incoming CEO at ITG, said: “Having seen the challenges every brand is facing in producing agile, high-quality content at scale I’m making the move to ITG because, quite simply, this company is the future of the industry. I don’t see anyone else with the ability to blend production, tech and creativity in the way that we do, enabling our clients to deliver better work on every channel at scale, at pace, and on budget. We’ve got all the foundations in place to become a global marketing leader, bringing a much-needed solution for engaging, tech-enabled, agile content that brands around the world need to grow their business.”

Supported by ITG’s senior leadership team, Andrew will bring this strategy to life, delivering for an impressive roster of clients such as Jaguar Land Rover (JLR), Haleon, KFC, Heineken, M&S, PUMA and others, while also bringing more global brands under the ITG umbrella.

Simon Ward added: “Andrew was the outstanding choice to take over as CEO at ITG alongside the brilliant team we’ve assembled. It comes at a pivotal moment in our history, and I’m confident that Andrew and the team will establish ITG as the go-to for world-renowned brands who want to modernise the way they produce content across their marketing.”