Ancestry Film Reveals USA Ice Hockey Heroes' ‘Greatness Comes from Everywhere’

As the USA gears up to celebrate America’s greatness in sports on the international stage at the Winter Olympics, Ancestry has launched its ‘America’s Greatness Comes from Everywhere’ campaign, created by Droga5 New York.

 

In the campaign, Ancestry spotlights the surprising diversity of former hockey players, including Mike Eruzione, Rob McClanahan, Dave Christian, John Harrington and Buzz Schneider - members of the 1980 gold-medal-winning ‘Miracle on Ice’ team. After discovering their DNA results through Ancestry, the beloved ‘All-American’ sports heroes found out that ‘All-American’ had a much deeper meaning: the team members’ DNA results uncovered Italian, Middle Eastern, Southern Asian and even Russian ancestry, highlighting that America’s greatness truly comes from everywhere.

 

Vineet Mehra, Executive Vice President and CMO, Ancestry, said: “Our newest campaign spotlights the unique heritage of American sports heroes and what makes them extraordinary. We tested the DNA of some of our nation’s best hockey players to reveal their greatness, like our country’s, comes from everywhere. With so much attention currently on American pride and athleticism, we feel this is the perfect opportunity to highlight the importance of unity, diversity and inclusivity, and to inspire people to look at America’s – and their own – ‘greatness’ in new ways.”