Alton Towers Invites You to Witness the 'Power of the Towers' in Action-Packed Spots

TBWA Manchester, in collaboration with The Mob and Rabble Post, enlisted directing duo Gotgotneed to demonstrate the ‘Power of the Towers’ in Alton Towers' new 2019 brand campaign. Both videos showcase the park coming to life to the tune of ‘In the Hall of the Mountain King’ as particle Visual FX drive a family on their journey. One of the films also includes CBeebies Land.

The films begin with a new ‘brand wrapper’, a full 3D animation created by Rabble Post that will act as a brand opener for this and future campaigns. The wrapper was created from traditional hand-drawn artist layouts, followed by a mixture of specially shot drone footage of the park with 3D scanning, to finally create a 3D clay render. Texture/lighting and animation were then added by the team, lead by technical director Kolt Wilson at Rabble Post.