All Bets Are On with Chris Gaffey's Resorts Casino Campaign

This year’s Super Bowl may have been a snooze, but the same cannot be said of Chris Gaffey’s latest spot for Resorts Casino. 

Shot in New Jersey with Filmed Imagination / The Gate, Chris says his approach here was "to capture not only the coiled spring of suspended anticipation and release of emotion, but also the authentic identity of the state through its characters. Conveying convincing enthralment, euphoria and exasperation was a challenge met by a wonderful local cast. It was a joy to direct".

And it shows, as Chris gets performances the LA Rams could only dream of.

For more of his signature playfulness, head to Generator Films' website (who he is repped by in the UK).