ALDO Selects Dentsu Creative to Elevate Marketing and Promotions Strategy

ALDO, the renowned global brand synonymous with fashion-forward footwear, handbags and accessories, has appointed Dentsu Creative Indonesia, spearheaded out of Jakarta to implement an innovative marketing and promotional campaign to expand its footprint. This strategic collaboration marks a significant step in ALDO's growth journey, reaching beyond Indonesian borders to captivate the thriving markets of the Philippines and Vietnam by leveraging Dentsu Creative's expertise in executing these strategies.

Dentsu Creative will provide a comprehensive range of solutions including a creative ideation and development and a 360-degree campaign strategy, encompassing social media engagement, influencer management, in-store activations and dynamic digital out-of-home advertising as well as project management and production. All of these innovative services serve as Dentsu Creative's advantage in fulfilling ALDO's marketing and promotion development needs as well as integrated solutions.

Wisnu Satya Putra, CEO, creative, dentsu Indonesia, stated, "Our partnership with ALDO exemplifies the power of 'gotong royong' – the intrinsic value of collaboration and integration across services. Combining all our expertise together, blended with insights into creative innovation, powered by modern creativity, we will propel ALDO's brand presence in the competitive APAC market, and set them apart from competitors."

Cheuk Chiang, CEO, Dentsu Creative APAC, added, "Our partnership with a great global brand like ALDO allows us to unlock the full potential of our creative offering across earned, entertainment and experience. They are client that truly appreciates the power of great creativity and its ability to transform brands and businesses through work that creates culture, changes society and invents the future."

Zaid Bitar, vice president, international marketing and digital, ALDO Group International said, “Collaborating with Dentsu, our local agency partner, is a powerful step towards magnifying our brand's voice and value. As an international brand, it is natural to keep flourishing and Southeast Asia is a priority region, where we are looking to expand our footprint with already over 140 stores. Our consumers need to know ALDO’s unique selling proposition: style and comfort. We offer a wide range of styles with comfort technologies at an accessible price. With Dentsu's expertise, our USP transforms from words into a tangible force that captures hearts, empowers choices and style through confidence for our local consumers.”

This strategic partnership underscores ALDO's aspiration to expand its presence in the dynamic APAC region, leveraging the growing potential of the Indonesian, Philippine, and Vietnamese markets. With a shared commitment to innovation, ALDO and dentsu are poised to redefine the fashion landscape and set new industry benchmarks.