ALDI Encourages Aussies to Swing Big This Year, Because You Can’t Overcook Christmas

2021 has been a tough year, again. Australians have been separated from families, again. In lockdowns, again. Waiting for the 'new normal', again. Turns out, 2021 wasn’t what we all wished for.

But we're back, coming out from hibernation, just in time for Christmas.

ALDI wants Aussies to have the Christmas they deserve. A completely overcooked Christmas. From birds inside birds, to ridiculously low-priced French champagne and award winning hams, ALDI is proving that you simply can’t overcook Christmas this year. 

“After yet another lengthy period of disruption to ‘normal’ life, Aussies are getting back out into the real world with gusto. Shoppers are on the lookout for unique products or great deals that can act as an antidote to the dull ‘sameness’ of lockdowns and restrictions. In the lead-up to Christmas, we want to tap into post-lockdown excitement and show what many of us are feeling - this year is the year to go a bit bigger," said Mark Richardson, director of marketing, ALDI Australia.

“To do this, we’ve created an emotive and upbeat Christmas campaign that is centered on the joy of letting loose. We hope that the ‘You Can’t Overcook Christmas’ call to arms, together with ALDI’s prices and phenomenal range, will energise shoppers to create the best possible Christmas for family and friends this year,” he continued. 

ALDI worked with key agency partners to bring this year’s Christmas campaign message to market. The integrated campaign, targeting 5 million grocery buyers, will run across key media channels such as TV, radio, outdoor, digital, social, catalogue and POS.