Adidas & Extra Butter's Short Film Empowers Late Night Hustlers in NYC

'Never Too Late' is a collaborative film from BRYGHT YOUNG THINGS in association with Adidas & Extra Butter that premiered to a packed house at Metrograph in NYC on 9th of January.

The film from BYT tells the stories of three creative individuals who are forging a unique path to their dreams. BYT curated the rising filmmakers with the goal of weaving these authentic stories into one cohesive narrative. The subject matters pushes conventional thinking for brand storytelling by presenting unforgettable and raw stories in a way that is rarely seen in advertising.

The project coincides with the global release of the Adidas 'Nite Jogger'. The film releases on Monday 14th of January. You can view the trailer below.