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adam&eveDDB Brings a Dash of Romance to Skittles' Super Bowl Ad

24/01/2017
Advertising Agency
London, UK
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The comedic spot is Skittles' take on a classic love cliche

A playful new Skittles ad for Super Bowl 51 sees a love-struck teenager inadvertently feeding Skittles his beloved's family (and a few unexpected house guests!).

The 30-second ad is Skittles’ take on a love story. It features a hopeless romantic trying to woo his crush from outside her window, with the help of Skittles. He ends up wooing more than the girl.

This is just the third time Skittles has advertised in the Super Bowl. The brand returned last year with its “Portrait” Super Bowl ad starring Steven Tyler, and announced earlier this year it held the spot as the No. 1 selling non-chocolate confection brand. This year’s ad was made by ad agency adam&eveDDB, and will air during the game’s first quarter.

You can check out the hilarious new spot below:

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