Abbott Ensure Highlights the Importance of Family in Moving Campaign from DDB Dubai and electriclimefilms

DDB Dubai and electriclimefilms remotely produced a commercial for Abbott Ensure during the Covid-19 Lockdown

The films from electriclime films and DDB Dubai features parents and their children reliving moments that keep them bonded

Working closely with DDB Dubai and Abbott, electriclime films Dubai and Sydney teams teamed up to produce  a campaign for Abbott's Ensure and create two moving films directed by André Rodrigues.

André and his teams worked with the DDB Creatives to create two stories that portray a touching testament on how family and loved ones stay together, even when they can't be together. The films feature the strong relationships that parents and their children build throughout a lifetime, and the moments that keep them bonded during life's challenges and throughout adversity. By spotlighting small moments that our protagonists' families share, we find a narrative that is universally relatable and captivating, especially during these challenging times. 

Though the brief called for a campaign marketed to the gulf country regions, most specifically for the Saudi Arabia market, electriclimefilms was able to execute the physical shoot seamlessly and remotely from our Sydney production base in Australia. By employing culturally relevant talent, wardrobe, art, set design, and more, we were able to achieve the film's goals without needing to shoot it on location in the MENA region, especially since Dubai was under lockdown at that point. It was most certainly an interesting challenge to be able to achieve a culturally authentic portrayal, all the way from another continent. 

And with only a few days of pre-production, downpour on set, shooting during a pandemic when businesses were closed or operating under limitations, sourcing and finding the correct props, equipment, talents, and more, proved challenging but definitely rewarding. 

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