Gamers eat in the quick service restaurant category more frequently than any other group, making gaining share of their wallets and stomachs a lucrative opportunity for Wendy’s.

When popular video game Fortnite announced a new game mode called Food Fight, Wendy’s found a way in by acting more like a gamer than a brand, playing the game instead of just advertising in it. We streamed our gameplay on Twitch, attracting viewers and top gaming influencers.