Laska Upcycle Merch: how Ukrainian creatives transformed old used clothes into a trendy planet-saving tool.

Together with the Laska charity store, we created a project to change how companies use and produce branded merch clothes.

The main goal of this project  to make Earth a bit cleaner place and still keep companies' team's spirits up. Merch for brands from clothes that have already been produced and have already lived their lives before becoming part of someone's corporate culture. The agency offered to launch a whole new business direction instead of creating a usual campaign to encourage donations to the thrift store. The idea was to dress teams of the big, famous, and influential companies' brands into pre-used clothing.

Each eco-conscious company can order its own batch of merch, after which Laska will put her logos on recycled hoodies, sweatshirts, and t-shirts, which will be reborn into new things.

Laska had donated all the earned money to Ukrainian charitable foundations.