The Beginning 

Campari Group approached us to create a global documentary series that shines a light on an industry at a cross-roads – looking at how the ‘big themes’ of today are impacting the bartending world – and asking what being a bartender in our modern age really means?

The Result

Working alongside globally renowned bartender and industry expert, Monica Berg – we crafted the overall concept and researched the key themes to develop original series: ‘Perspectives’.

With shoots in 12 cities around the world, 16 different contributors, and 9 episodes to deliver (along with an array of cutdowns and trailers) – we leveraged the full force of our global community. 

In-house creative direction and production management collaborated with our FRIENDS around the world, to produce an insightful series that takes the conversation beyond the bar.

Client Quote:

“With this project, we wanted to investigate in-depth poignant topics relating to the drinks industry and hospitality – and how they’re interpreted around the world. The collaborative process between the &FRIENDS team and our other agency partner enabled us to guarantee premium production quality – underpinned by a solid editorial platform”.

Simone Massaro,

Global Bartender Advocacy & Engagement Manager at Campari