Father’s Share tells a heart-warming universal story, in a truly South African way, of a boy learning the value of long-term investing from his father.

We wanted the commercial to feel real and honest. We wanted to treat is in the way one would approach a film, from the blocking, to art direction, to performances and characters and the cinematography. We worked with a Norwegian long-form cinematographer, who we feel gave the commercial very different look to what we are used to.

We wanted to use the same father and son cast throughout the majority of the story, and so we used prosthetics to age the cast members. In the case of the father character, we aged him 45 years.