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Alive and Kicking - World Cup Campaign 2018
03/09/2018
Creative Production Studio
London, United Kingdom
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Agency / Creative

To celebrate International Sports Day, Julien Becquer designed a limited edition ball for Alive and Kicking as part of their World Cup campaign!

Here at Feed Me Light, we try to stick to our motto of Doing Good, Creating Good and Giving Good, and so we were chuffed when we first met local charity Alive and Kicking. Our ongoing partnership with the guys at A&K has been an absolute blast.

Since 2004 Alive and Kicking has created more that 1,000 employment opportunities in Kenya, Zambia and Ghana, manufacturing more than 860,000 sports balls, trained over 1,000 health coaches to work with their local communities and donated 160,000 footballs, netballs and rugby balls to children, community football teams and schools across Africa. Alive and Kicking's vision is of an Africa where every child can play with a real ball, where thousands of jobs are sustained in the production and distribution of sports balls, and where sport significantly contributes to the health and quality of life of young people.

"Thanks to FML we've got a very special World Cup ball to offer our supporters and fans. Each panel features a unique and original illustration representing the competing nations at this summer's tournament (by Julien Becquer). Every football will be silk screen printed and stitched by hand in Kenya, supporting the ethical employment of 48 members of staff and their families." - Joel Phillimore

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