Builders Club worked with Adidas to create the campaign for their new Adidas ZX FW20. The campaign consists of lifestyle and CG assets that show the ZX being the mad scientist of the Originals family. The creative production studio was tasked with creating worlds and animations that utilised the unique ZX product attributes and they took inspiration from the materials of the Boost and Flux shoes to create the fun and oddly satisfying worlds. Pushing sneakers forward with surprising innovation, unexpected colour, and design and for a generation that traffics in the offbeat, absurd, and viscerally strange.