This year’s campaign celebrates and encourages everyone - from pro athletes to young athletes to even “Backyard Athletes” - to “get after it” via sports and an active lifestyle. BODYARMOR wants to show all the good things that come from "more" -- in the sports we play, in the time spent with friends and loved ones in friendly competition, and in the joy of getting better at something you love. We focus on the passion and fun that pushes us to always want more from ourselves. Whether you’re playing pick-up basketball on a street court, leading a high school championship soccer team or playing touch football with your kids, BODYARMOR is here to hydrate your efforts with better-for-you hydration.

No matter your sport or level of play, BODYARMOR is MORE THAN A SPORTS DRINK, hydrating those who always go for one more. Featuring James Harden, Naomi Osaka, Mookie Betts, Trae Young, Christian McCaffrey, Sabrina Ionescu, Carlos Vela, and Baker Mayfield.