The LikeMeat Nugget Pocket is the first utility vest that offers stylish snackers the ability to keep
their plant-based nuggets warm for up to 90 minutes. In true LikeMeat fashion, this vest has
been made with the planet in mind. Delivering double good for fashion, just like they do for food;
with their range of plant-based ‘meat’ that’s as good for the planet, as it is on your plate.

A functional vest with serious fashionability

Made of certified organic cotton, upcycled food delivery bags and pockets that offer easy access
to napkins and dipping sauces, this vest has it all for the messiest of nugget lovers on the street.
With function and design details inspired by streetwear and uncontrollable munchies, the
Nugget Pocket vest will quickly become the hottest item for those who crave a warm (plant-
based) bite on the move. Handmade in Amsterdam by Leemans & Wickers, a multidisciplinary
studio that specialises in creating concepts for local and global clients. All materials were locally
sourced, using organic cotton Gabardine and sustainable fabrics [GOTS certified]. Printing was
handled digitally to reduce water usage (vs regular dyeing); the vest also includes organic
padding and the pocket is made of upcycled delivery bags and materials, using the isolated foil,
foam and straps.

For the campaign launch, the creative agency tapped director and photographer Arthur Couvat,
who brought a deep understanding of streetwear culture - and a mixed-media aesthetic that was
perfect for this project. Shot in Amsterdam, Couvat ended up using 16mm footage, VHS and
analogue photography. For our cast selection, the same rule of thumb was followed – a great
skater with the right fashion look.