OUT OF THIS YOUNIVERSE: MPC & YMLY&R LAUNCHES NEW DELL GLOBAL ADVERTISING CAMPAIGN

Aiming its sights on Gen Z, Dell’s new global campaign sees collaboration and creativity showcased in a format-hopping brand film led by VMLY&R with VFX by MPC New York.

The VFX heavy film, explores our protagonists ‘Youniverses’ through the new future-facing
laptop and demonstrates with the Dell XPS that you can be as creative as you desire and discover a world entirely your own. “Youniverse” is a spellbinding visualization of what’s virtually possible. Capturing the
essence of these new pieces of technology was essential to their introduction into the marketplace. Our team in New York did this flawlessly through CGI executions, bringing the concept boards to life.

The visual effects team was led by Creative Director Alvin Cruz, Renato Ferri Carone, 2D Lead, Andrew Ortiz, 3D Lead and was colour graded by Ricky Gausis.