Since 1912, ‘Redbreast’ has been on the label of one of Ireland’s most beloved whiskeys. But we took it from the name of the brand to the voice of the brand, with the introduction of a plucky and playful brand personality named Robin Redbreast. Anyone who tries Redbreast loves it, but we needed a character to help make introductions, and remove some of the intimidation from the prestige whiskey category.

He’s more than happy to share his opinion on distilling, sharing with friends, how to make the holidays a bit better, and how you can one-up your siblings on Father’s Day.

Working with 3D CGI wizard Neil Stubbings and Jelly London, our global campaign spans more than 30 pieces of Robin social content an preroll, as well as OOH, a GIPHY ecosystem, tailored ecards, podcast stings, bespoke influencer videos and more.

Sales are up 31% since the Robin campaign was introduced, and that happened in pandemic year, making it one of the standout success stories in prestige Irish Whiskey.