Commissioned by We Are Glow Agency, we created a 20-30 secs animation for I Can’t Believe It’s Not Butter. The animation is a tongue in cheek nod to the traditional abstract style used in traditional advertising for perfumes and colognes, adding a hilarious metaphorical twist that creatively transforms I Can’t Believe It’s Not Butter’s latest product ‘Butter spray’ into a golden masterpiece.

From pre-visualisation to post, our talented team of artists began by conceptualising the storyboard for the animation. The finalised assets were then crafted using CGI - such as the ‘perfume’ bottle and the accompanying organics including the kebabs, salmon steaks and hibiscuses. Using the same lighting design, we also created 6 still images of the bottle in the same virtual environment.