As a business that relies on travellers, COVID-19 stalled Greyhound’s plans for 2020. But with time on our side, we planned one of the year’s biggest comebacks with one of Australia’s favourite sons fronting the social campaign. In true-blue bucolic style, living meme, Shannon 'Nollsie' Noll led the coachline’s rapturous return to service – effectively getting more eyes on the brand than ever before through a hero piece and supporting BTS videos that initially launched to prime the audience.