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SporTV - Let Her Run
06/09/2021
Advertising Agency
São Paulo, Brazil
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We're in 2021 and there is a group of female athletes banned from participating in official sports competitions because

they have natural testosterone levels above average.

When they tried to regain their rights not just to compete,

But to recover their rights to work. Their rights to do what they love, the Court of Arbitration of Sports states that: "Discrimination is a necessary and reasonable means".

This is shameful.

Ordinary people must get together, stand up and fight to put the decision-makers on the right side of history.

Sex Testing had many faces since the beginning of the 20th century:
from gender ID cards to gynecological exams.
From Barr tests to chromosome analysis.
The new chapter of this constant bigotry is happening right now.

Before Tokyo Olympics.

Guess what?
No woman should have to prove that she is a woman.
Differences should be celebrated not discriminated against.
World Athletics keeps causing irreversible psychological damage to girls that just want to do what they love. They just want to run. #LetHerRun is a movement that embraces all women that want to run and are being kept from it.

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