To reach a music and tech-loving audience for the new Hyundai i30 N-Line, we chose not to create a TV spot. Rather, we made a branded music video, performed by Aussie rapper Julian Joseph. Composed as a mashup of classic bedtime lullabies and all-original lyrics, the tune was Shazam-able, with the extended version on iTunes & Spotify.

The result? The No.1 video on Twitter in APAC for Q4 2020.