Win as One is a story of team spirit – a raw and dynamic account of individuals across the globe as they come together, or ‘crew up,’ to play FIFA21. The campaign materialised just as our world went into lockdown, when a disruptive vision of unity was what many needed most. Real football crews were cast in London, Berlin, Los Angeles, New York, and Seoul, and sent iPhones loaded with bespoke software designed by VFX Studio, Black Kite. Footage was then captured by crews within their own self-isolation setups, with director, Terence Neale, leading the project remotely from South Africa.