senckađ
Group745
Group745
Group745
EDITION
GLOBAL
UK
USA
AUNZ
CANADA
GERMANY
FRANCE
IRELAND
EUROPE
ASIA
MEA
LATAM
Volkswagen - World's Smallest Dealership
31/08/2021
Advertising Agency
Sydney, Australia
0
Share
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound

Volkswagen and DDB continue their legacy of 'thinking small' together with a dealership you can visit from the comfort of your own phone. The World's Smallest Dealership was opened to promote the automotive's new small SUV range and subsequent AR offering, letting consumers 'try on' and buy a car wherever they are. The 28cm tall interactive activation is an exact 3D replica of a real dealership, and even features screens running Volkswagen TV ads. It is also fitted with QR codes for customers to scan, leading them to an immersive augmented reality tour, complete with audio guide walkthrough. The dealership has since been touring iconic Australian landmarks.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
Language:
English
v10.0.0