More than our latest animated production for LUX and the hero piece for the #IStandWithCaster campaign, Born This Way is a collective statement crafted in partnership with agency Wunderman Thompson Singapore, and our sister company Le Cube, who signs the project’s direction. A message of empathy in support of athlete Caster Semenya in her bid to be allowed to compete in her favored events at the world’s biggest athletics tournaments.

Packed with dynamic angles and fast fluid transitions, the animation features sprinters, gymnasts, and swimmers inspired by real, iconic modern athletes, performing incredible physical feats.