Insight 

Ilhabela is one of the most beautiful and preserved islands in Brazil. And now prefeitura de ilhabela will turn this place into a hepatitis C free space through tests and treatments, the disease will be eradicated from the entire island. 

Idea 

The idea is simple: for each person who takes the test in Ilhabela, a small percentage of the island will disappear from a website inspired on Google Maps. hepatitezero.com