The beer brand teamed with agency Pereira O’Dell to kick off the “You’re Never Too Far From the Life Artois” campaign with a music video that features people in their homes, slipping into a daydream state to participate in summer activities with their clones.
Paul Hunter, co-founder of production company PrettyBird, directed the 30-second “Summer Anthem” spot, which has cameos from Eva Longoria, Blake Griffin and Liev Schreiber.
The whimsical video, set to indie folk singer M. Ward’s cover of the song Daydream, depicts the summer personas persuading their doubles to take a break from work for dancing, piano playing, sunbathing and, of course, enjoying glasses of Stella Artois.
