Craig and ANSO’s ‘Follow Your Path’ project captures the essence of being free, encouraging you to saddle up and live life your way. Enjoy the ride. Have a good time. Don’t worry what people think, or what they tell you to do. Just do you. Follow your path. 

The brand’s ethos is to make Western culture more accessible, championing the adventurous optimism of the cowboy spirit. Shot in Cape Town, the pair also collaborated with FAMILIA photographer, Adriaan Louw, whose stills run alongside the film.