Covid-19 has brought a new wave of fear amongst adults, but also kids. And even though parents think explaining the pandemic to their kids might help them understand it better, in parallel it’s also adding to their kids’ own set of fears. With a poster campaign that illustrates how kids can overcome their fears, we reminded parents about the mental and physical power built into Bebelac’s unique formula and how it can help children be more brave, confident, and strong in tackling whatever life throws at them.