The communication company, a subsidiary of the large AT&T group, seeks to represent all Hispanics living in the United States with the campaign “Here we are” and not forget their roots. From the phone line they have realized that the feeling of community among Hispanics is very strong and extends beyond neighborhoods, cities or even states. For this reason, Cricket intends to be part of that pride and that bond, trying to unite them even more through their brand, wherever they are.