Check out our case study for the project HERE to find out more about the campaign. 

As of the 2020/2021 season, Nike, Liverpool F.C and JD Sports entered into a Sports Marketing Partnership with Nike producing Liverpool’s Compete, Train and Express Collection and JD Sport becoming Nike and Liverpool’s key retailer. 

So in a city that has been historically dominated by Nike’s biggest rivals, Adidas  - how does a brand like Nike earn its place alongside the famous crest of Liverpool F.C  and start to carve a mark in a new chapter of the club and it's cities rich culture?

Our challenge was to launch the Liverpool FC x Nike Collection to the young JD Consumer in an authentic way that would begin to establish the brand's new association with the club by exploring fresh and unexplored narratives yet to written by a new generation of fans. 

Check out our case study for the project HERE to find out more about the campaign.