Magnum launches giant beach towels to encourage social distancing with style

Each towel measures 3x3 meters (10ft) and the limited-edition line encourages everyone to come together to indulge in a moment of pleasure safely.

The collection combines the practicality of a beach towel, or for urban dwellers a picnic blanket, with modern and stylish art work created as part of Magnum’s #TrueToPleasure campaign. The beach towels allow two people to be comfortably seated while still maintaining a safe distance of at least 2 meters, enabling them to keep the pleasure and keep the distance.

Magnum has a long heritage of working with creative disruptors and has partnered with both established and up and coming talent. The unique designs created by artists Karan Singh (@madebykaran), David Vanadia (@davidvanadia) and Quentin Monge (@mongequentin) draw inspiration from the iconic silhouette of the Magnum ice cream and remind us to take pleasure in coming together this summer, in a safe and socially distanced way.