Ladbrokes latest TV advertising campaign sets out to portray the excitement, energy and anticipation of betting on racing, football and gaming. 'Where the Nation Plays', is a new series of three TV adverts, which epitomise Ladbrokes’ brand proposition and the way it resonates with UK. Whether it’s the person placing their once a year Grand National bet, the football fan placing their accumulator every Saturday, or the racing enthusiast who studies the form, the three high-quality films convey the fact that Ladbrokes offers something for everyone, everywhere, across the nation. 

The three films; 'Game Life', which aired for the first time on Friday 28th February, 'The Football Bettors' which was broadcast for the first time on Saturday 29th February and 'The Racers' which airs for the first time on Wednesday 4th March, all feature a very similar concept that brings Ladbrokes’ brand ethos to life. Whether it’s the family watching at home, the man in the takeaway, or the woman in the department store placing bets on the app, the series of adverts conveys the message that Ladbrokes is the most inclusive, fun and diverse betting operator. All memorable and emotional characters.

Ladbrokes is a dual format production, digital and 16mm film.  To give a cinematic feel to the whole of each film Cinelab London carried out neg testing, development, dailies, 4k scanning and after the films were completed a digital film out, taking the digital master, shooting back to film and rescanning back to a digital file, to achieve the particular filmic look required.