We wanted to extend Uber Eats’ long-running success of popular TV ads and make it a genuine part of Australian pop-culture. 

So we formed the world’s most unlikely duo – iconic Aussie character Sharon Strzelecki of ‘Kath & Kim’ fame, alongside global megastar Kim Kardashian-West. Shot like a scene out of ‘Kath & Kim’, the campaign sent the whole of Australia into meltdown – played in full on every news bulletin and morning show in the country, shared, watched & Tweeted about millions of times within 24 hours.