As a way to create local buzz around Toronto’s ultra-short haul carrier, a limited series of revamped air sickness bags rolled out in collaboration with Toronto street artists. This campaign, dubbed Sick Art (#SickArt), features three distinct designs on a mostly overlooked medium that’s present on every aircraft and often left blank.

The designs are easily recognizable, as similar graffiti could be found around the city. The re-designed airsickness bags were made available for all passengers as a themed Toronto souvenir. This is an unconventional way to differentiate the brand from other carriers while also making turbulence a more light-hearted experience. What better way to celebrate the brand’s roots than to bring Toronto’s streets to the skies?