The spots are all set in the fantastically surreal ‘Omen Training Facility’ and invite gamers to achieve mental stamina, focus and teamwork. The gamers, featuring well known professional Gamers Team RNG, are coached by ‘Gamefulness Masters’ who offer mentoring and philosophical teachings on how to ‘Achieve Gamefulness’.

The VFX team at MPC’s Shanghai studio, led by VFX Supervisor Patrick Firmansyah and CG Supervisor Christian Kalata, designed and created the CG exposed brains inside the glass skulls of all masters and gamers. In some shots more than 40 CG brains were visible, which required extreme precision from MPC’s match move and roto animation team.

MPC worked closely with Hamlet’s directors, The Sacred Egg, ahead of the shoot to design the look of the brains, experimenting with different sizes, colors, textures and lighting to arrive at the unique look. The challenge was making them appear real, but not too real. Practical lighting and makeup tests were carried out by the production team to ensure the CG brains could fit seamlessly into this surreal world.