senckađ
Group745
Group745
Group745
EDITION
GLOBAL
UK
USA
AUNZ
CANADA
GERMANY
FRANCE
IRELAND
EUROPE
ASIA
MEA
LATAM
Heineken - Cheers to All
08/09/2020
Advertising Agency
Milan, Italy
0
Share
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound

In advertising, beer is still shown as a man’s thing only. But in real life, over 31% of beer drinkers are not men.

This belief was turned into a film: “Cheers to all”, a light-hearted montage of real-life experiences showing men and women being served the wrong drink based on their gender.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
Language:
English
v10.0.0