Crafted in close collaboration with Chernobyl’s director, Johan Renck, the powerful ad features Zendaya, Naomi Scott and Lily Aldridge share the same fierce, brave and unapologetic approach to life as they steal the spotlight through vibrant and intense images. Captured in the streets of Rome – the brands native city, the ad is described as “an ode to joy, happiness and the exuberant Roman way of life”.

MPC teamed up with Anomaly to provide VFX and colour on the spot. MPC Amsterdam created and integrated CG statues on shots of Rome. The opening shot with CG roman statue, comprised of two females, one whispering to the other to set the tone that this film is all about gossip and that gossip is as old as time itself. And Jean-Clément Soret provided the stunning grade.