The week commencing 19th February 2018 was not a great one for KFC.  Delivery problems meant hundreds of their restaurants had to close.  The media coined it “The Chicken Crisis”, it was a huge national news story, and it demanded an equally noteworthy response from KFC.  One that apologised to the thousands of disappointed customers in the UK that were left without chicken, and that put KFC back in control of the conversation around the crisis.