The anchor of the three ads is “Don’t Take Your Hair for Granted,” a one-minute gem that has Kelly criticizing people for the things that they do to disrespect their hair—like leaving it unattended, wearing it “up” and the cardinal sin, cutting it themselves.

“This campaign allowed our agency to do what we love most: identify the soul and voice of a brand that differentiates its business within its category,” said Renato Fernandez, CCO of TBWA\Chiat\Day Los Angeles. “What we found in Supercuts was a playful, fun tonality that enabled us to bring humor to the concept of not taking your hair, or the value that Supercuts offers, for granted, while still having a bit of fun connecting with the next generation of men who may face this reality one day.”